At-home care made simple for tightly textured hair

The challenge

Great seminars and videos were hard to apply in the moment, especially for a younger audience.

What we built

Ten quick-reference cards: five for maintenance and five for basic styles. Each card pairs plain-language steps with photos and quick tips. Available as a printed set and a downloadable PDF.

How it works

Learners follow simple instructions for daily care and styling, then go deeper with linked resources if they want more.

Impact

Broader reach beyond live events and faster DIY learning for all ages.

My role

Instructional design, branding and layout, photoshoot art direction, styling support, and photo edits.

Tools I used to create this project:

Adobe InDesign

Adobe Photoshop

Adobe Illustrator